Ever wonder what kind of information determines the ads you see or the offers you receive?
About The Data is a website launched by a leading marketing technology firm called the Acxiom Corporation that “…brings you answers to questions about the data that fuels marketing and helps ensure you see offers on things that mean the most to you and your family.”
In a nutshell this website allows you to see and correct the data they hold about you. More importantly they offer an option to ‘opt out’.
Whoever thought of the concept for this website was a genius, and here’s why.
Acxoim sell your data and the more accurate that data is the more value it has. What better way to improve the data than to give the product (that is you) the ability to improve the data directly in the name of “transparency”. They improve their product for free while appearing to be the good guys. Genius!
For now I have decided to let them have wrong information – although it would be interesting to see what they say about my sex life based on some of the spam I receive.
Ultimately the only reason I would sign up (you have to give a lot of personal information to get in) would be to opt out.