Having a top ranked site on Google is the web Holy Grail. But if you change your website without careful planning you could easily lose that coveted spot and it may take years, or perhaps never, to get it back again. And that’s a shame because, just like moving house, all you need to do is tell people that you have moved to keep things as they are.
Links to web page addresses are stored in many places: Search engines (Google, Bing etc.), other websites and even people’s private bookmarks. If you move a page to a new address, even if it is still under the same base URL (e.g. mycompany.com) then those links are can easily be broken leaving your customers confused and lost.
If you’re lucky then people will find your new site and update their bookmarks, but it is just as likely that…
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